Published in collaboration with NCMS
Digital Manufacturing Report

News & information about the fast-moving world
of digital manufacturing, modeling & simulation

Language Flags

Qualcomm's Snapdragon Blossoms in CES Keynote

If there was one all encompassing point to Qualcomm CEO Paul Jacobs' somewhat fragmented Consumer Electronics Show (CES) 2013 keynote, it is that wireless isn't just the future – it's the present. From netbooks to tablets and smart phones, the PC has been overtaken as the leading way to create and consume content.

At the center of Jacobs' address was Qualcomm's Snapdragon line of chipsets, touting multiple CPUs, GPUs, modems and HD-video-decoding circuitry all on the same chip. The latest versions were announced at CES on Monday, with the 800 series offering 75 percent speed increases over its predecessor, the Snapdragon S4 Pro.

What Jacobs made clear was this: processors like these, offering more power than many laptop processors and 150 megabit per second modems, will help widen the breach between mobile devices and their plugged-in counterparts.

Perhaps the most popular application for Qualcomm's bouquet of Snapdragons is the emergency of Ultra HDTV – a display capable of reaching up to 3840x2160 pixels with four times the pixel density of today's 1080p high-definition standard.

To demonstrate the diverse applications for Snapdragon, Qualcomm brought on personalities such as screenwriter and director Guillermo del Toro, Microsoft CEO Steve Ballmer, 2012 NASCAR Sprint Cup Champion Brad Keselowski, and Star Trek Into Darkness actress Alice Eve to showcase the various apps, mobile devices and televisions that the little chip will power. Even Big Bird made an appearance to demo an educational app by Sesame Workshop.

But this bump in mobile computing power puts extra demands on networks, especially when it comes to Ultra high-definition content. To accommodate Qualcomm's predicted 1,000-fold increase in network traffic in coming years, Jacobs called on users and the government, asking for increased portable base station (femtocell) use and allocation of underutilized licensed spectrum for unlicensed wireless communication. Qualcomm intends to do its part via subsidiary Atheros, Inc., which last week introduced a smart traffic manager, “SteamBoost” for Wi-Fi routers and gateways.

Jacobs' keynote concluded with the help of Maroon 5, whose presence (like those of the keynote skits) seemed random to some. But perhaps next year we will all be watching the CES keynote on our Snapdragon-powered Ultra HDTVs, and Qualcomm will have the last laugh.

Full story at Scientific American

RSS Feeds

Subscribe to All Content

Feature Articles

Titan Puts a New Spin on GE’s Wind Turbine Research

Unlike traditional energy sources, wind is a trouble to tame, which has led GE to turn to advanced simulations at Oak Ridge National Laboratory to put the technology on track to cover 12 percent of the world's energy production.

Lighting a Fire Under Combustion Simulation

Combustion simulation might seem like the ultimate in esoteric technologies, but auto companies, aircraft firms and fuel designers need increasingly sophisticated software to serve the needs of 21st century engine designs. HPCwire recently got the opportunity to take a look at Reaction Design, one of the premier makers of combustion simulation software, and talk with its CEO, Bernie Rosenthal.

D-Wave Sells First Quantum Computer

On Wednesday, D-Wave Systems made history by announcing the sale of the world's first commercial quantum computer. The buyer was Lockheed Martin Corporation, who will use the machine to help solve some of their "most challenging computation problems." D-Wave co-founder and CTO Geordie Rose talks about the new system and the underlying technology.

Short Takes

Local Motors and ORNL Partner for Automotive Manufacturing

Jan 24, 2014 | Local Motors, a vehicle innovator, and the U.S. Department of Energy’s Oak Ridge National Laboratory (ORNL) have announced a new partnership that they hope will bring change to the automotive industry.

Robots Showcase Skills at DRC

Jan 22, 2014 | A month ago, the DARPA Robotics Challenge Trials (DRC) commenced. The main goal of the event was to aid in the development of robots that will someday respond to natural or even man-made disasters. At this year’s DRC, prototype robots from 16 teams were put through a series of trials in which they were to showcase their skills.

Advanced Modeling Benefits Wind Farms

May 25, 2011 | Advanced computing resources optimize the site selection of wind farms.

Not Your Parents' CFD

Oct 13, 2010 | Outdated beliefs stand in the way of greater CFD adoption.

Manufacturers Turn to HPC to Cut Testing Costs

Oct 06, 2010 | Supercomputing saves money by reducing the need for physical testing.

Sponsored Whitepapers

Technical Computing for a New Era

07/30/2013 | IBM | This white paper examines various means of adapting technical computing tools to accelerate product and services innovation across a range of commercial industries such as manufacturing, financial services, energy, healthcare, entertainment and retail. No longer is technically advanced computing limited to the confines of big government labs and academic centers. Today it is available to a wide range of organizations seeking a competitive edge.

The UberCloud HPC Experiment: Compendium of Case Studies

06/25/2013 | Intel | The UberCloud HPC Experiment has achieved the volunteer participation of 500 organizations and individuals from 48 countries with the aim of exploring the end-to-end process employed by digital manufacturing engineers to access and use remote computing resources in HPC centers and in the cloud. This Compendium of 25 case studies is an invaluable resource for engineers, managers and executives who believe in the strategic importance of applying advanced technologies to help drive their organization’s productivity to perceptible new levels.

Conferences and Events

Featured Events

Copyright © 2011-2014 Tabor Communications, Inc. All Rights Reserved.
Digital Manufacturing Report is a registered trademark of Tabor Communications, Inc. Use of this site is governed by our Terms of Use and Privacy Policy.
Reproduction in whole or in part in any form or medium without express written permission of Tabor Communications Inc. is prohibited.
Powered by Xtenit.