Published in collaboration with NCMS
Digital Manufacturing Report

News & information about the fast-moving world
of digital manufacturing, modeling & simulation

Language Flags

SAS Named Leader in Customer Analytics Solutions


CARY, N.C., Nov. 2 – SAS has been named a leader in Forrester Research’s The Forrester Wave: Customer Analytics Solutions, Q4 2012 report. Business analytics software provider SAS, a leader in customer analytics, had the highest score for functionality, analytics activation and customer analysis applications.

Leaders are noted by Forrester as having “strengths in matching their analytics production capabilities to the customer analytics user base and because of their ability to deliver customer analytics as a packaged solution.”

Forrester identified SAS as being “well entrenched in the analytics community and has successfully created and expanded this category.” SAS is one of the vendors recognized by Forrester for analytical prowess and execution, and received among the highest scores for analytics production and corporate strategy. It also received the highest score (and highest score possible) in the customers category, which evaluates the vendor’s strength in customer acquisition and retention.

“We believe SAS’ leader rating in the Forrester Customer Analytics Wave is validation of SAS’s continued dominance and excellence in customer and marketing analytics,” said Wilson Raj, Global Customer Intelligence Director at SAS. “Our growing investment in innovations such as high-performance analytics and visual analytics is paying off with strong demand from marketing organizations who want to turn big data into highly defensible customer experiences.”

Customer analytics refers to the processes and technologies that provide organizations with the customer insight necessary to deliver marketing offers that are anticipated, relevant and timely. As the backbone for all marketing and customer-centered activities, SAS customer analytics comprises techniques such as predictive modeling, data visualization, information management and segmentation.

“SAS provides feature-rich and highly scalable customer analytic solutions,” said Yiguang Qiu, Marketing Officer at Amica. “We particularly like its deep analytics capabilities, which will meet the needs of Amica's analytics-driven marketing operations. SAS is helping us streamline our campaign management, providing the speed and power to keep up with complex, multichannel marketing campaigns. SAS offers a full array of other products so we have flexibility to meet our ever-growing marketing and analytical needs.”

Deployment options for SAS Customer Intelligence solutions include: on-premise, enterprise hosting and software as a service (SaaS).

SAS was placed in the Leaders quadrant in Gartner Inc.'s Magic Quadrant for CRM Multichannel Campaign Management in 2011 and in 2012 was recognized as a Leader in the Magic Quadrant for Marketing Resource Management and the Magic Quadrant for Integrated Marketing Management. SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions available on the market today. Solutions include SAS for Customer Experience Analytics, SAS Digital Marketing, SAS Marketing Automation, SAS Marketing Optimization, and SAS Real-Time Decision Manager.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW.

-----

Source: SAS

RSS Feeds

Subscribe to All Content


Feature Articles

Lighting a Fire Under Combustion Simulation

Combustion simulation might seem like the ultimate in esoteric technologies, but auto companies, aircraft firms and fuel designers need increasingly sophisticated software to serve the needs of 21st century engine designs. HPCwire recently got the opportunity to take a look at Reaction Design, one of the premier makers of combustion simulation software, and talk with its CEO, Bernie Rosenthal.
Read more...

D-Wave Sells First Quantum Computer

On Wednesday, D-Wave Systems made history by announcing the sale of the world's first commercial quantum computer. The buyer was Lockheed Martin Corporation, who will use the machine to help solve some of their "most challenging computation problems." D-Wave co-founder and CTO Geordie Rose talks about the new system and the underlying technology.
Read more...

NVIDIA Revs Up Tesla GPU

GPU maker NVIDIA has ratcheted up the core count and clock speed on its Tesla GPU processor. The new M2090 module for servers delivers 665 double precision gigaflops, representing close to a 30 percent increase over the previous generation Tesla part. The memory bandwidth on the device was bumped up as well, from 150 GB/second to 178 GB/second. The new GPU boosts performance significantly across a number of HPC codes.
Read more...

Short Takes

Advanced Modeling Benefits Wind Farms

May 25, 2011 | Advanced computing resources optimize the site selection of wind farms.
Read more...

Not Your Parents' CFD

Oct 13, 2010 | Outdated beliefs stand in the way of greater CFD adoption.
Read more...

Manufacturers Turn to HPC to Cut Testing Costs

Oct 06, 2010 | Supercomputing saves money by reducing the need for physical testing.
Read more...

HPC Technology Makes Car Safety Job 1

Aug 05, 2010 | Automakers turn to computer simulations to design safer vehicles.
Read more...

UTC SimCenter Called ‘Gold Mine’ for Local Economy

Jul 14, 2010 | University research center could become economic catalyst for Chattanooga.
Read more...

Sponsored Whitepapers

Technical Computing for a New Era

07/30/2013 | IBM | This white paper examines various means of adapting technical computing tools to accelerate product and services innovation across a range of commercial industries such as manufacturing, financial services, energy, healthcare, entertainment and retail. No longer is technically advanced computing limited to the confines of big government labs and academic centers. Today it is available to a wide range of organizations seeking a competitive edge.

The UberCloud HPC Experiment: Compendium of Case Studies

06/25/2013 | Intel | The UberCloud HPC Experiment has achieved the volunteer participation of 500 organizations and individuals from 48 countries with the aim of exploring the end-to-end process employed by digital manufacturing engineers to access and use remote computing resources in HPC centers and in the cloud. This Compendium of 25 case studies is an invaluable resource for engineers, managers and executives who believe in the strategic importance of applying advanced technologies to help drive their organization’s productivity to perceptible new levels.

Conferences and Events

Featured Events



Copyright © 2011-2014 Tabor Communications, Inc. All Rights Reserved.
Digital Manufacturing Report is a registered trademark of Tabor Communications, Inc. Use of this site is governed by our Terms of Use and Privacy Policy.
Reproduction in whole or in part in any form or medium without express written permission of Tabor Communications Inc. is prohibited.
Powered by Xtenit.